A market research shows that attractive graphics and designs are as important as appropriate verse for a successful advertising greeting card. This book presents those distinguished and successful commercial used greeting cards collected from the worldwide. Each attractive graphic design shows stylish, innovative, colorful and visually stunning, and those creative and astonished works such as 3-dimensional ones and ones using unique materials have a great impact on readers. With a full of inspirational ideas, graphic designers and creative professionals will be thrilled when they turn the page. It’s a great reference for their next greeting card design.

From an advertising campaign about a new model of a car to a package design of a cosmetic bottle, this book presents “the best of the best projects in graphic design,” which will inspire creative professionals and adverting communities. Featured inspirational works help those people and designers come up with even more brilliant idea for future assignments and projects. This is a must-have resource book for designers as well as marketing and advertising professionals.

A product package is designed strategically to maximize the brand recognition and appeal to the sales targets. A package design takes on an important role in determining the product image. This book introduces many, exciting packages and wrapping examples categorized by industry. The photos of shop interior/exterior design are also included so that those photos would give readers ideas how a product package would harmonize the shop interior and exterior design. Examples of seasonal wrapping at department stores, retailers and various shops are also presented.

“Free paper” is already established as one of the major media these days, and the competition is even getting fierce among the same medium. The selected free papers in this book are all unique in editorial concept, design or promotional strategies, and you will learn how each paper has acquired the readership and why they are commercially successful.The free papers are grouped by type of content; local, lifestyle, culture and others. Each magazine is presented with the cover and its interior page designs.

One of the most popular motif for paintings is a beautiful woman, and many Ukiyoe (Japanese woodblock prints) artist including Kitagawa Utamaro (喜多川 歌麿) and Katsushika Hokusai (葛飾 北斎) during the Edo period (1603 - 1867) portray beautiful women. This type of Japanese art form flourish during the time, and the city of Edo become a center of politics as well as culture. After the Edo period, the following Ukiyoe artists like Kiyokata Kaburagi (鏑木 清方), Ito Shinsui (伊東深水) and Uemura Shoen (上村松園) produce great woman pictures. This book introduces masterpieces of those portraits of beautiful women from the Edo period to present.

As large amount of information is circulating around, straightforward and direct appeals in graphic designs in needed to delivery information to the specific target audience. These days, those designs that cut off the fat information and shaped bold designs can be seen in the market. In fact, the market for the men’s consumers is growing in the world. This book shows those tough-style graphics encourage people to buy. This book shows those graphic tough-style designs with straightforward and direct appeal, and this new trend of edgy designs is sweeping the creative community and graphics designers. Professionals must get inspired.

An upheaval far-out decade continues to have a strong influence on today’s culture and life, especially in fashion. Most people think of 60s fashion as hippie or Mod fashions, 60s fashion is actually much more complicated and varied. With carrying down of fancy and elegant style from 50s, it’s developed with a variety of stylistic changes. This book brings out retrospective 60s fashion by showing hairstyles, knick-knacks, interiors and more from the magazine clips. Readers must reaffirm great tastes and spirit of 1960s when the turn the page. It’s a kind of the book that you keep it your permanent collections.

The Japan Advertising Photographers’ Association (APA) presents fashionable, stylish and edgy about 160 advertising pictures in total. This is only-one annual of advertising photography in Japan, and APA brings readers an assured content and quality. About 110 photographs published from January 2006 to August 2007 are shown in Advertising section and about 50 photographs with “surprise” that seeking a great potential of photography expressions. This is a must book for not only all professionals in advertising but also those creators looking for a step-up on a career.

This book focuses on graphic tools of various schools and facilities, which people encounter as they live their lives: From kindergartens to vocational schools, and hospitals to wedding halls. Selected materials in this book are all attractive in concept, design and branding, and readers will get an idea of how various graphics of a school or facility have a consistency in design, and what particular role of each graphic tool takes on.

The Japanese Samurai fashion flourished during the warring states period from the 15th century until the Edo period began in the early 17th century by a number of feudal warlords, who tried hard to survive and dominate the country. This period marked a revolutionary change in political, economic and social system; the craftworks and artifacts in the period dramatically advanced in design as well as technology with the social influences. This book presents the beauty of armor design by showing armor suits, helmets and more.